Savvy Main Line homeowners trust Robin to deliver the best possible price and terms. She has achieved her elite reputation as a top ranked agent by giving each listing maximum exposure across multiple mediums with a custom marketing campaign as distinctive as the property itself. Moreover, Robin's brand signals to Realtors® that the asking price has been carefully considered, adding credibility and a sense of urgency to the sale. Robin insists on well-crafted property descriptions, fine architectural photography and video, and professional design to make a strong first impression.

From her vast network of prospects, Robin and Michael Gordon identify buyers an Realtors who may be interested in your home, and share your listing via elegant brochures and mailers. Video tours of your home can be emailed directly to prospects and area Realtors, and shared across multiple sites and social media.

Berkshire Hathaway HomeServices, Fox & Roach sells roughly threequarters of all fine homes on the Main Line. A number of those buyers come from the BHHS Relocation Network, which delivers Robin's listings to buyers across the nation and around the world. Market-leading BHHS technologies apply artificial intelligence to pre-mover scores, so Robin's listings are precisely targeted to qualified prospects. And her CRM system uses prospect data to follow-up with buyers seeking a home like yours.

Robin's clients also benefit from frequent summaries of recent activity generated by our marketing, along with updates on the market, competitive sales, and new listings. After each showing, Robin shares prospects’ comments, including feedback regarding pricing, condition, and interest. She also follows up with the agents who have shown your listing to solicit their feedback and keep you fully informed at every step

Finally, sellers benefit from the exceptional support she provides her buyers. Robin's clients can request first-to-know email or text updates regarding new listings that match their criteria, or price reductions on homes of interest, the instant they hit the market. As the system learns from buyer’s feedback, each new alert better reflects their needs and tastes

Many people live in neighborhoods where the homes have changed over the years, from adding a bedroom or deck, to a new kitchen, to a top-to-bottom renovation. You may find that in your neighborhood, there aren’t any homes truly comparable to your own. In that case, look at your home the way buyers will – compared to nearby homes sold in the past year, or on the market now. Your Realtor® will do the in-depth market research that takes the details and differences into account to recommend where your home should be priced to achieve your goals, such as a fast sale or maximum profit.

The step that squeaks, the light switch that doesn’t work, the hairline crack in the bathroom mirror — you never know what will turn a buyer off and kill the deal. Minor problems can suggest that there are bigger, less visible problems too.

While personal items can detract, small touches - like a well-placed vase of flowers or potpourri in the bathroom - help make your house a home in a welcoming, soft-spoken way. Try scanning the home magazines for tips.

Odd smells are the #1 turn off for buyers, so eliminate every trace of food, pet and smoking odors. Even when you’re sure they’re gone, don’t leave clues that might encourage buyers to imagine things. If they know you’re a smoker or that you have a dog, they may start smelling odors and seeing stains that may not even exist.

For most people, negotiation is limited to haggling with car salesmen. But if you can let go of your emotional attachment to your home, and approach negotiations in a detached, businesslike manner, you might even enjoy it — and have the edge over prospective buyers caught up in the emotion.

If circumstances force you to close on your new home while still making payments on the old one, you might become desperate for the first deal that comes along.